CBS to Create CBS Atlanta, Move Affiliation from WANF to WUPA
WUPA will be branded as CBS Atlanta and include the upcoming launch of the CBS News Atlanta streaming channel
View ArticleMSNBC Identifies Its Temporary Office Space Ahead of Versant Spin-Off
Known internally as the "Summer Camp," the space formerly housed Buzzfeed and it is also Snap Inc.’s current home.
View ArticleSebastian Maniscalco, St. Vincent to Headline UTA and MediaLink Cannes Dinner
Those attending UTA and MediaLink’s annual executive dinner at Hotel du Cap-Eden-Roc in Antibes this year will see special appearances by comedian Sebastian Maniscalco and Grammy Award-winning artist...
View Article6 Things You Need to Know About Incrementality
Marketers rush to set up tests—control groups, creative, the whole nine yards—without ever asking what they’re actually trying to learn.
View ArticleThe Tom Llamas Era Begins on NBC Nightly News
Llamas waited until the end of the broadcast to acknowledge the historic moment.
View ArticleThe Sports Bra Builds Women’s Sports Fandom Into a Franchise
Growing demand and Alexis Ohanian's backing led The Sports Bra to open locations in Boston, Indianapolis, Las Vegas, and St. Louis.
View ArticleWeek of May 26 Morning News Ratings: GMA and CBS Mornings Gain Demo Viewers...
All three morning shows saw week-to-week declines in total viewers.
View ArticleFox 11 in LA Promotes Bob DeCastro to Morning Anchor
His path in journalism follows a distinguished first career in the U.S. Navy, where he served as a Lieutenant aboard a destroyer based in San Diego.
View ArticleWeek of May 26 Evening News Ratings: All 3 Newscasts Struggle For Viewers...
Lester Holt's final week in the anchor's chair likely helped Nightly News stay steady in total viewers.
View ArticleAfter 17 Years, CCO Scott Bell Leaves Droga5 for BBDO
Scott Bell, one of Droga5’s earliest creative leaders, has joined BBDO New York as chief creative officer after 17 years at the agency.
View ArticleParamount Cuts Ties With WPP Media After Two Decades of Partnership
Paramount is cutting ties with its media agency of record for over 20 years.
View ArticleCleveland Station Launches Morning Livestream Show
The show is a continuation of its GO! Morning show
View ArticleSaturday, May 31 Evening Cable News Ratings: Bill Maher Is CNN’s...
CNN's Real Time with Bill Maher re-airs continue to be appointment viewing for the network.
View ArticlePaducah Station Ready to Move Into New Home on Friday
WPSD has planned its final newscast in the building its been in for nearly 68 years for Friday, June 6.
View ArticleAI Agents Are Helping PMG Run Ads on Fox News Without Freaking Out Clients
AI agents are rethinking news content as an ad channel for brands.
View ArticleSunday, June 1 Evening Cable News Ratings: Trey Gowdy Is Fox News’...
Sunday Night in America led in total viewers and the demo.
View ArticleAs Snack Sales Fall, Americans Take Comfort in Campbell’s Soup
Amid inflation fears, Cooking With Campbell's is an old marketing idea still worth its salt.
View ArticleDuolingo’s Owl Has Entered the Love Island USA Villa
Watch out, Love Islanders—Duo has entered the villa.In a new partnership with Peacock, the language learning app’s unhinged owl mascot has joined the cast of Love Island USA Season 7—and […]
View ArticleReanna Rosenthal Joins WVVA in West Virginia as AM Anchor and Producer
This is Rosenthal's first job in local TV.
View ArticleWBD’s Latest Round of Layoffs Hit Cable TV
The layoffs are happening at a time when WBD's TV cable business continues to see declines.
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